Tue, 18 Sep 2012 02:57:15 +0100 GetAdditive.com http://www.FutureOfAdvertising.info Podcast Maker v1.4.1 - http://www.lemonzdream.com/podcastmaker The advertising industry has changed in recent years. But not as fast as consumers have. The purpose of the podcast is to explore what the future could be and what changes the industry needs to make. Dave Birss talks to some of the larger cheeses in the advertising industry about where it needs to go. And gets tips from experts at the forefront of the industry. If you've got any suggestions of people to interview, drop us a line at podcast@getadditive.com en CC - Attribution-NoDerivs, Dave Birss Dave Birss davebirss@gmail.com http://getadditive.com/podcast/FOApodcastHeader_144.jpg http://www.FutureOfAdvertising.info 144 144 Management & Marketing Design Podcasting advertising, digital, design, marketing, creative, future, birss, additive, getadditive, no Additive This is the final episode of our special edition Assorted Nuts podcasts. And I thought I'd save the person responsible for our flurry of activity for last - the current President of D&AD - Rosie Arnold. Enjoy! This is the final episode of our special edition Assorted Nuts podcasts. And I thought I'd save the person responsible for our flurry of activity for last - the current President of D&AD - Rosie Arnold. As well as her prestigious D&AD role, Rosie is the Deputy Executive Creative Director of BBH. And she's responsible for some incredible work for the agency. She managed to put aside half an hour for me and in that time we managed to cover: • The fact that she's only ever worked for one company • Why she's never left BBH • Her love of art and the fact that she continues to paint and create outside of her day job • The move towards creativity doing good • The difference between men and women and how they judge creative work differently • Why 90% of advertising is dross * Advice for people trying to get into the industry And that's it for this series of podcasts. There'll be more coming for the Future of Advertising podcast very soon. But I might need to take a break from the headphones for a few days after this for my own sanity. Thanks for listening! http://getadditive.com/podcast/Episode%2018%20-or-%20Assorted%20Nuts%206_%20Rosie%20Arnold.m4a Tue, 18 Sep 2012 02:52:23 +0100 Management & Marketing no 00:35:53 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive This Assorted Nuts interview features one of the men at the forefront of the advertising industry when it was at it's creative peak. He's been out of the industry for over 15 years now - but he's got some amazing stories. It's Tony Brignull. What a treat this episode is! This Assorted Nuts interview features one of the men at the forefront of the advertising industry when it was at it's creative peak. He's been out of the industry for over 15 years now - but he's got some amazing stories. The man in question is Tony Brignull. He talks to us about: • His meandering journey to CDP - including a year writing poetry and another period becoming an excellent darts player • The process that made CDP so good at what they did • Starting his university education after his career in advertising ended - and getting a masters degree in English • Why he thinks the standard of writing has plummeted in the industry • That he uses Ad Blocker to get rid of banner ads! • Why he believes planners should report into the creative department rather than the client services department There's one more episode in this special mini-series coming tomorrow. And it's especially apt for tomorrow's D&AD 50th Anniversary celebration. Don't miss it! http://getadditive.com/podcast/Episode%2017%20-or-%20Assorted%20Nuts%205_%20Tony%20Brignull%202.m4a Sun, 16 Sep 2012 22:50:52 +0100 Management & Marketing no 01:03:15 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive The Assorted Nuts specials just keep on coming! This time we're talking to Al Young and Jules Vizard, the Creative Directors and Founders of St Luke's. This was the first time I'd interviewed more than one person at a time. I hope it went OK. This time we're talking to Al Young and Jules Vizard, the Creative Directors and Founders of St Luke's. This was the first time I'd interviewed more than one person at a time. I think it went OK - but I'll let you be the judge. We covered so many topics including: • Their individual journeys into and through the industry • The difference between a campaign idea and brand idea • What advertising used to be and where it is now • How many truly great brands come from the Chief Executive’s vision • How data can lead to better work • The story of how how the agency grew out of Chiat Day • The importance of being environmentally responsible • The importance of having a disrespect for the industry • Their passion for education and mentoring There are another two episodes left in this little flurry of podcasty goodness. I hope you're enjoying them. Pip pip! http://getadditive.com/podcast/Episode%2016%20-or-%20Assorted%20Nuts%204_%20Al%20%26%20Jules.m4a Sat, 15 Sep 2012 23:51:11 +0100 Management & Marketing no 00:45:25 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive Welcome to the continuing Assorted Nuts series. This episode features former Saatchi and Saatchi Creative Director, Jeff Stark. He tells us his fascinating history from barrow boy to film director. And shares his wisdom on current industry issues. Welcome to the continuing Assorted Nuts series. This episode features former Saatchi and Saatchi Creative Director, Jeff Stark. He tells us his fascinating history from barrow boy to film director. And shares his wisdom on the issues the industry currently has. He also covers: • What it was like working with Paul Arden. • How the world has changed for creative directors. • His interests outside of commercial films. • That ads these days are as good as they ever were. • Where he sees the future of the industry heading Keep listening! There's another legend coming tomorrow. http://getadditive.com/podcast/Episode%2015%20-or-%20Assorted%20Nuts%203_%20Jeff%20Stark.m4a Fri, 14 Sep 2012 22:18:21 +0100 Management & Marketing no 00:48:53 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive This is the second of our Assorted Nuts special edition podcasts - and the first of the interviews with our advertising heroes. This episode stars one of the people who created the ads that drew me into the industry in the first place - Steve Henry. This is the second of our Assorted Nuts special edition podcasts - and the first of the interviews with our advertising heroes. This episode stars one of the people who created the ads that drew me into the industry in the first place - Steve Henry. You can see Julian Hanford’s brilliant photo of him if you come along to the D&AD event. Or alternatively at assortednuts.co.uk - where you can currently buy your own limited edition prints. http://getadditive.com/podcast/Episode%2014%20-or-%20Assorted%20Nuts%202_%20Steve%20Henry.m4a Thu, 13 Sep 2012 22:27:30 +0100 Management & Marketing no 00:55:06 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive This is either episode 1 of the Assorted Nuts specials. Or episode 13 of the Future of Advertising Podcast. Your choice. It features the chap behind Assorted Nuts; the brilliant photographer Julian Hanford. Enjoy! You can look at this two ways. It’s either episode one of the Assorted Nuts specials. Or episode thirteen of the Future of Advertising Podcast. Your choice. It features a good old chinwag with the chap behind Assorted Nuts; the brilliant photographer Julian Hanford. And I announce that I’m the words man for his pictures. In case you don’t know anything about Assorted Nuts, its a series of 50 photographic portraits and interviews with legends from the British creative industries. And we’re previewing our work in progress at the D&AD 50th Anniversary celebration next Tuesday. However, you’ll understand what it is and how it came about better if you just listen to the interview. And the next 5 days will be like Christmas morning as I release an interview with a different legend every day. Enjoy! http://getadditive.com/podcast/Episode13-or-AssortedNuts1.m4a Wed, 12 Sep 2012 22:35:09 +0100 Management & Marketing no 00:31:43 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive This is a School of Communication Arts special! We speak to Tim Leighton from Jack Morton Worldwide. Then we have a natter with the legendary Sir John Hegarty. And I tell you about a project I'm involved in called Assorted Nuts. Enjoy! Fantastic! At last we have an episode featuring a new sponsor for the School of Communication Arts! We speak to Tim Leighton from Jack Morton Worldwide. Then we have a good old natter with the legendary Sir John Hegarty. And I tell you about a project I'm involved in with Julian Hanford - called Assorted Nuts. Maybe see you at the D&AD 50th Anniversary hoopla! Dave http://getadditive.com/podcast/Episode12%20-%20A%20School%20of%20Communication%20Arts%20Special%21.m4a Sun, 09 Sep 2012 20:17:05 +0100 Management & Marketing no 00:44:25 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, getadditive.com This is the final episode of our three part George Lois special. And it's crammed full of lots more Damn Good Advice. Dave also shares the industry podcasts that he listens to. And doesn't talk about his new book once. Enjoy! This is the final episode of our three part George Lois special. And it's crammed full of lots more Damn Good Advice. Dave also shares three industry podcasts that he regularly listens to: • The Advertising Show • The Digital Marketing podcast • & Six Pixels of Separation And he doesn't talk about his new book - A User Guide to the Creative Mind. Not once. That's pretty impressive. But if you want to see what it's like, you can currently download a sample of the book for free from http://userguidetothecreativemind.com The next episode is a School of Communication Arts special. It includes an interview with Tim Leighton from Jack Morton - who are now sponsoring the school (well done them!) And also a chat with some bloke called Sir John Hegarty. He's a creative or something. Stay safe. And look both ways when you're crossing the road. Pip pip. http://getadditive.com/podcast/Episode11%20-%20George%20Lois%20finishes%20kicking%20some%20ass.m4a Mon, 02 Jul 2012 08:14:13 +0100 Management & Marketing no 00:45:31 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, getadditive.com This is the second part of the epic George Lois interview. And - be warned - this is a f***ing sweary episode. If you've got a problem with cussing - in George's words - go f**k yourself! And go buy A User Guide to the Creative Mind while you're at it. This is the second part of the epic George Lois interview. And - be warned - this is a f***ing sweary episode. If you've got a problem with cussing - in George's words - go f**k yourself! After announcing his new book 'A User Guide to the Creative Mind' in the last episode, Dave announces that you can download the first section for free at http://userguidetothecreativemind.com. All because he loves you. Go get it baby! George Lois then tells us about life at Doyle Dane Bernbach and beyond. And there was enough left over for another episode. So watch out for part 3 of the interview coming soon. If you like the podcast, please don't keep the feelings to yourself. Go and share your love on iTunes by rating and reviewing. And tell all your friends. Even the ones you don't like. And pass the link around your agency. Shalom x http://getadditive.com/podcast/Episode10%20-%20George%20Lois%20kicks%20even%20more%20ass%202.m4a Tue, 19 Jun 2012 08:26:24 +0100 Management & Marketing no 00:38:39 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, getadditive.com The podcast is hijacked by Dave's daughter. She introduces the legendary George Lois who has just released his latest book: Damn Good Advice. And Dave announces his own book: A User Guide to the Creative Mind. Don't just listen - read! The podcast is hijacked by Dave's daughter. She asks her dad why on earth it's taken sooooooo long to do another episode - and what he's been up to in that time. Dave announces his new book 'A User Guide to the Creative Mind'. Which you can buy at http://userguidetothecreativemind.com Then we have an interview with the legendary George Lois who talks about his life up until he starts working at Doyle Dane Bernbach in the late 50s. A future episode will continue his story. That's it. Many apologies for the delay. There's more than 10 hours of content in the bag. So there will probably be a flurry of episodes coming out shortly. Love you bye x http://getadditive.com/podcast/Episode9%20-%20George%20Lois%20kicks%20some%20ass%202.m4a Sun, 29 Apr 2012 21:47:50 +0100 Management & Marketing no 00:49:17 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive Presented, as ever, by Additive's Dave Birss. He reveals that the sponsor is the School of Communication Arts and talks to the school's Dean, Marc Lewis. He also talk to one of the school's biggest supporters, Paul Brazier, ECD of AMV BBDO. It’s taken forever. But I can now announce our new sponsor for the podcast: The School of Communication Arts I hope you’re running around whooping and hollering and high-fiving complete strangers - because that’s exactly what I want to do. It’s a perfect match. This podcast is all about the Future of Advertising and the school is education the talented individuals who *are* the future of advertising. There's more blurb about it at http://futureofadvertising.info So here’s what we’ve got in store for you this episode: An interview with Marc Lewis, Dean of the School of Communication Arts I just love hanging out with Marc. He’s one of those people that inspires and energises me. So I was delighted to interview him. He talks about: •Why he started up the school in the first place •The first batch of graduates from the school •The learnings and mistakes from the first batch of students •The breadth of expertise that the mentors bring •Who the best mentor is (guess!) •How the school is funded •The difference between heroes and legends •Why you should sponsor the school •Why you should become a mentor •The unusual sponsorship deal we’ve come to An interview with Paul Brazier, Executive Creative Director of AMV BBDO Paul looks after more creatives than anyone else in the UK. And manages to motivate them to win a startling amount of awards. His office is packed with them. I was tempted to pinch a couple of pencils or lions on my way out - he’d never have noticed. Paul talks about: •His 20 year anniversary at AMV •His involvement in the School of Communication Arts •What they get out of it •How he got into the industry •How AMV has evolved over the years •That digital isn’t about digital •The stuff that still gives him a thrill •His time as president of D&AD •His tips for creatives And then we throw it over to you to get your employer involved. We need you to convince your company to sponsor the School of Communication Arts. It doesn’t cost much. It’s tax deductible. It’s massively rewarding. And you’re investing in the future of our industry. And if none of you do it, this may be the last podcast for a while. And if any of you do, you’ll get a podcast dedicated to you. And a rosy glow inside. It’s in your hands. Toodle ooh. http://getadditive.com/podcast/Episode%208%20-%20We%20announce%20our%20awesome%20new%20sponsor%21.m4a Mon, 14 Nov 2011 23:55:10 +0000 Management & Marketing no 00:59:19 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive We've now cleared out the archives. This episode has an interview with Spencer Osborn, Global MD at Ogilvy NY. And my daughter's regular review of advertising. And some talky crap from me. Enjoy! Or don't. It's your choice. Blithering crikey, old chap! That’s three podcasts in a month. I thought it would be a good idea to clear the backlog of interviews before we start on the sponsored episodes. And - nope! - I’m still not revealing the sponsor. Although I will be revealing who it is very shortly. Hopefully you’ll find some good stuff in here. If you don’t, I’d advise you to write a strongly worded letter to your local library. Or hold up a placard in front of the Belgian Embassy. As long as you don’t bother me with such trivialities. We kick off with: ***An interview with Spencer Osborn, one of Ogilvy’s Global MDs*** He quickly makes it clear that he’s not THE MD of Ogilvy, he’s AN MD of Ogilvy. And he had lots of clever and insightful stuff to say. As a taster, he covers: • how he became a global MD of Ogilvy • why he doesn’t think of himself as being in the advertising business • why he finds just doing TV and posters a bit dull • the importance of creating dialogues with people rather than just telling and selling • why targeting has always been the most important thing • what he means by ‘pervasive creativity’ • why he’s stunned at how slow some agencies have been to adopt digital • some potential problems with crowd-sourcing • the big changes between the UK and US advertising industries • about Ogilvy’s ‘Big IdeaL’ • his thoughts on the big agency model of buying-in skills in comparison to the smaller agency model of outsourcing everything • how true it is that an idea can come from anywhere ***My daughter’s regular advertising review*** We look at: • McDonald’s Time to Spy interactive YouTube video. • Allstate’s Racoon TV ad • A YouTube banner experimental thing from Lean Mean Fighting Machine. ***What comes next*** You’ll already be sick of me talking about the sponsorship. But it’ll all be unveiled in the next episode. (In fact, at the time of writing, I’m off to get the main interview for it tomorrow!) Then we need to get you involved. Yes, YOU. But more about that shortly. In the meantime, send me a blinkin’ email would you? You didn’t do it last time I asked. The address is podcast@getadditive.com. OK. Thanks. Bye. http://getadditive.com/podcast/Episode%207%20-%20That%27s%20us%20up-to-date.m4a Tue, 04 Oct 2011 22:24:34 +0100 Management & Marketing no 00:45:58 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive Golly jeepers! I only brought the last episode out a couple of weeks ago. And there's another episode hot on the heels of this one. In this episode you'll find PSFK's Piers Fawkes, Nice Agency's Ryan Hall and a big announcement. Enjoy! Like a bad lover, I'm trying to make up for neglecting you over the last couple of months. Think of this episode as a bunch of cheap carnations from a service station and a generic-looking card saying how much I love you and that I promise to try harder and that it's not you - it's me. Really it is. Now wipe the tear off your cheek and give me a big hug. That's it. It'll all be better from here on in. I promise. This episode is the second of our New York specials. It's got an interview with PSFK's Piers Fawkes where he tells us about how the blog came to be so successful, the difference between the UK and US advertising industries, where innovation is and lots of other stuff. Then we've got some lovely, snappy top 5 tips from Ryan Hall, MD of Nice Agency. They do brilliant apps for all kinds of device. Most notably they did Channel 4's 4OD app for the iPad. Lovely! And back to me. I've got an announcement too. We've got a sponsor! Woohoo! Yahay! Yippee! But I can't tell you who it is just yet. Boo! Hiss! Grrrr! Not to worry. I'll be telling you very soon. And it's great news. And hopefully it means more regular episodes. And access to lots of amazing people. And ... and .. and ... I'm excited! Please, please, please give me your feedback. Or just send me an email to say hello. I love to hear from listeners. Especially you. My address is: podcast@getadditive.com I love you. Really I do. Dave http://getadditive.com/podcast/Episode6-You_didn%27t_have_to_wait_3_months_again.m4a Wed, 28 Sep 2011 09:18:52 +0100 Management & Marketing no 00:33:56 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, Additive Dave Birss has a terrific natter with the inspiring and contentious Cindy Gallop, opens a can of whoopass with his daughter and gets all self-obsessed by talking about his own dreary life. Enjoy! Yup. This podcast is long overdue. I'm sorry. But I've been busy. Really freakin' busy. And earning money takes priority over not earning money with the podcast. I do this for the love of it folks! (However, if you want to sponsor it, give me a shout :-D ) I've also put up a website dedicated to the podcast. You can find more information on each of the episodes there. The address is (unimaginatively) FutureOfAdvertising.info So in this episode, we've got an interview with the wonderful Cindy Gallop - former chairman of BBH, entrepreneur and all-round awesome lady. She'll tell you why the advertising industry is dying. And she doesn't mince her words. Then there's our regular advertising review with my 11 year daughter. This time she's looking at Google's Art Project, W+K's 'Write the Future' and Droga5's Jay-Z Decoded. You can find links to all the work on the new website. And I'll tell you a little bit about what I'm up to. Including some workshops on Transmedia I'm doing in London, Manchester and Edinburgh. And I promise not to leave it so long again. Love you. Bye x http://futureofadvertising.info http://getadditive.com/podcast/I%27m%20sorry%2C%20I%27m%20sorry%2C%20I%27m%20sorry.m4a Tue, 13 Sep 2011 21:58:39 +0100 Management & Marketing no 00:38:53 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, GetAdditive.com Dave Birss presents the fourth Future of Advertising podcast. He promotes his own Digital Dare. He talks to Stanley Johnson of BrandDNA. And he gets 5 top tips from The Viral Factory's Ed Robinson. http://futureofadvertising.info Yes. It's our fifth podcast but I'm still calling this one episode 4. The last one was a bonus collation of leftover nuggets - so it doesn't really count. And I've tinkered with the format. The previous format was getting a bit bloated and was pretty time consuming to produce. The new format is just one interview and one special feature. And me filling in the gaps with jibber-jabber. Hopefully, it means I can start producing them faster. So, what do we have in store for this episode? An interview with Stanley Johnson Stan is the brains behind the fantastic BrandDNA blog - and Creative Director of Wunderman in Melbourne. He talks about: • how he started in the industry • making the move from Australia to the UK and back again • the difference between the Australian and British ad industries • what true integration involves • the generation that will cause the true media revolution • challenging the idea of the two person creative team • the problems with the divisions within the industry Top five tips from Ed Robinson Ed is the Creative Director and one of the founders of The Viral Factory. He's the man behind some of the most successful online films, including last year's wonderful Diesel SFW XXX film. I took some home-made choc chip cookies and a microphone along to his office to capture his wisdom. Here's a sneaky peek at his top 5 tips: • Make something relevant • Make it honest • Make it with love • Seed it wisely • Be brave And I also mercilessly plugged my digital dare interactive YouTube experiment. You can find it here, if you haven't seen it already: http://davebirss.wordpress.com/2011/06/08/are-you-up-for-a-digital-dare/ http://davebirss.wordpress.com/2011/06/12/the-future-of-advertising-podcast-episode-4 http://getadditive.com/podcast/Future_of_Advertising_Podcast-Episode4.m4a Sun, 12 Jun 2011 21:38:23 +0100 Management & Marketing no 00:35:40 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, getadditive.com The goodies that we couldn't fit into the previous three podcasts. There's some solid gold in here from Rory Sutherland, Mike Nutley and Billy Mawhinney. Plus Dave Birss doesn't do as much of his usual jibber-jabber. So it's all good, really. There are a number of interviews that were just too long to fit into the first three episodes, so you can find the leftovers right here in this Bumper Bonus edition. Here's the ear candy we've got in store for you: An interview with Ogilvy's Rory Sutherland Rory discusses the limited economic benefits that are associated with new technology, talks about the importance of education in our industry and tell us about his life after the IPA. An interview with NMA's Mike Nutley Mike talks about the opportunities in IPTV, the addition of social elements into broadcast and how we need to use each channel for its own strengths. An interview with Billy Mawhinney If all the advertising talk is too much for you, here's some stories about Billy's adventures with Sir Paul McCartney. And a little chat about Blue Peter - where Billy reveals a lesser-known fact about me (I still don't know where he found that out!) --- The fact that I had to create this podcast of leftover nuggets has shown me that I have to rethink the way I'm doing the podcasts. I'll be trying a new format in the next episode with just one interview per episode. Look out for that coming soon. *** Please rate and review on iTunes. Or a drop us an email to podcast@getadditive.com to give us your feedback *** I like what you're wearing. It really suits you. Bye x http://davebirss.wordpress.com/2011/05/23/the-future-of-advertising-podcast-the-bumper-bonus-episode http://getadditive.com/podcast/Future_of_Advertising_Podcast_BONUS.m4a Sun, 22 May 2011 16:55:38 +0100 Management & Marketing no 00:32:22 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, GetAdditive.com Dave Birss presents the third Future of Advertising podcast featuring Billy Mawhinney, Mike Nutley, Nathan McDonald and his 11 year old daughter. Hold tight. It's over an hour long! http://futureofadvertising.info OK. I'm sorry. This podcast is long overdue. And it's also duly overlong. I was hoping to put it live nearly a month ago but I've been too busy. (That's the curse of running a new business as well.) And I've struggled to edit it down, so it's broken the 60 minute mark. Ooops. However, there's some great treats in store for you in this episode. We kick off with an interview with Mike Nutley, the Editor in Chief at NMA. He talks to us about digital, how consumers are more nimble and advanced than the marketing industry, the renewed focus on integration and lots more. Then my daughter passes judgement on some recent advertising work. If you want to play along, take a look at KitKat's YouTube Channel, the Harley Davidson TV ad and the Diet Coke TV ad. I also talk to Billy Mawhinney, who was one of the big names in advertising when I was starting out as a crappy little Copywriter in Scotland. He very kindly gave up some of his holiday time to chat to me over Skype. He talks about the changes he's seen in the industry, enduring human truths and throws in the occasional football analogy. You can see more of what he talks about here. And finally, Nathan McDonald from We Are Social shares his wisdom on how to approach social media. The next release will be a Left-Over Bonus Episode where we have all the stuff from Rory Sutherland, Mike Nutley and Billy Mawhinney that we couldn't fit into their own podcasts. If you've not subscribed already, you can now do so with iTunes. If you do so, please leave a rating (five stars would be nice). And please, please, please drop me a line to tell me if you like it, suggest people to interview or find out how to become a sponsor. http://davebirss.wordpress.com/2011/05/04/the-future-of-advertising-podcast-episode-3 http://getadditive.com/podcast/Future_of_Advertising_Podcast-Episode3.m4a Wed, 04 May 2011 21:18:44 +0100 Management & Marketing no 01:08:25 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, GetAdditive.com Additive's Dave Birss presents the second Future of Advertising podcast featuring Kevin Duncan, Glen Taylor, Dave's daughter and the first half of Rory Sutherland's interview. And he launches a competition to win some of his own personal CD collection. This month we’ve got: • An interview with Rory Sutherland, the outgoing president of the IPA, Spectator columnist, TED speaker and Vice Chairman of Ogilvy. Well, to be honest, this is just the first half of his interview. Rory had so much to say that we had to split his interview into two parts. The second half will be released very soon. • There’s an interview with Kevin Duncan, the author of numerous business and marketing books. We mainly talked about his two Greatest Hits books that summarise 20 influential books apiece. You'll find links to all his books and apps on the blog. • Glen Taylor, the founder of Taylor James, shared his big five tips on creative production. Go along to TaylorJames.com and take a look at what they do. It's pretty awesome! • And, of course, there’s a review of some advertising by my 11 year old daughter. This time she has a look at Anchor’s TV ad, an IKEA banner ad and the Go Compare commercial. • Plus I launch a competition to win part of my personal CD collection. All you have to do is correctly identify the advertising jingles I play on a variety of low quality instruments. • And please drop me a line and give me some feedback - podcast@getadditive.com Loveyabye, Dave http://davebirss.wordpress.com/2011/03/16/the-future-of-advertising-podcast-episode-2 http://getadditive.com/podcast/Future_of_Advertising_Podcast-Ep2.m4a Wed, 16 Mar 2011 21:13:35 +0000 Management & Marketing no 00:56:54 advertising, digital, design, marketing, creative, future, birss, additive, getadditive, GetAdditive.com Additive's first Future of Advertising podcast presented by Dave Birss. This episode includes an interview with the legendary Dave Trott, a review of current ads from Dave's daughter and top tips on augmented reality from CrossPlatform.tv's Andrew Elia. Presented by Dave Birss. And including: • An interview with Dave Trott from CST Amongst other things, Dave discusses the bullshit of branding, why he doesn’t give a damn about the advertising industry, alternatives to the classic creative team and how to present digital work. With plenty of classic Trotty anecdotes and yarns. • Top tips on Augmented Reality from Andrew Elia of CrossPlatform.tv Andrew is behind some of the most impressive AR stuff around. I won’t give away his tips here – you’ll need to listen to the podcast to get them. But they’re useful for anyone who’s got an interest in doing Augmented Reality. • Advertising review A scathing look at popular advertising from Dave's 11 year old daughter. She may be young but she doesn’t pull any punches. http://davebirss.wordpress.com/2011/02/10/the-future-of-advertising-podcast-episode-1/ http://getadditive.com/podcast/Future_of_Advertising_Podcast-Ep1.m4a Wed, 16 Mar 2011 20:25:50 +0000 Management & Marketing no 00:44:05 advertising, digital, design, marketing, creative, future, birss, additive, getadditive,