The School of Communication Arts 2.0 is educating the talented young people who are the future of the advertising industry. So there’s no more suitable sponsor for the podcast.

However, always looking for something just a bit different, we’ve come up with our own way of doing things.

The school needs sponsors itself. And we’re asking companies in the creative industries to stump up a measly five grand to help the school provide the best education for its students.

And we’re going to release a podcast every time we get a new sponsor.

If we don’t get any sponsors, there’ll be no more podcasts for a few months.

If we do get a sponsor, the company will have a podcast episode dedicated to them. And they can appear in it, if they want to.

In return, the podcast makes a little bit of money (not enough to cover the costs - but enough to make it interesting).

So we’d like you to play your own part in the future of advertising: